We are 4042North. Proven experts at crafting unique ideas and building effective solutions. Reaching new customers. Guiding cannabis brands to unparalleled results.
4042North Cannabis Brand Marketing got its start when a seasoned cannabis business consultant partnered with a brand marketing agency.
An initial client – a cultivator located in Northern California’s distinguished Emerald Triangle region which, latitudinally, lies between the 40th and 41st parallel north – inspired and solidified the partnership.
And from this inspiration a new agency was established in Chicago which, latitudinally, lies between the the 41st and 42nd parallel north.
The new agency was christened 4042North, in recognition of its latitudinal proximity to its source of inspiration.
While working as a team we discovered we were not only latitudinally, but more importantly, attitudinally alike.
Valuing curiosity creativity and courage. Embracing both working hard and working smart. Believing great ideas must be grounded by insight, and strategy must be elevated by inspiration. These similarities, paired with the diverse professional experience and knowledge of the team’s individual members, resulted in something rare and remarkable…
THE ENTOURAGE EFFECT
A powerful and unique group of professionals with proven integrated marketing communications experience AND cannabis industry expertise.
Armed with in-depth brand-building and planning knowledge for the world’s top brands, coupled with years of brand activation success for multiple regulated categories uniquely paired with real-world management and operations experience for a vertically integrated cannabis producer and retailer.
A cannabis-focused brand marketing agency without parallel for an industry that has yet to reach its full potential.
to unparalleled heights.
WHAT MAKES US UNIQUE
We know brands. We’ve been building them for a long time. We have been creating strategic platforms for many companies you already know, love and most likely use. We also know how to activate brands across the path to purchase.
Cannabis has its own set of challenges. We’ve successfully navigated some highly regulated categories including tobacco, pharma and spirits and now have a track record with some highly successful cannabis products. (Ask us, we’re happy to share.)
We feel the principles and discipline of traditional branding along with the deep understanding and nuances of the cannabis industry position us to be your unparalleled go-to source.
HOW WE WORK
HOW WE GO ABOUT CREATING YOUR BRAND WITH OUR UNIQUE APPROACH.
We live in an endlessly connected world fueled by complex, data-driven digital ecosystems where the only constant is change. Change that creates opportunity if you embrace it, and obsolescence if you don’t.
The cannabis industry is experiencing dramatic growth as an ever-increasing number of States and consumers recognize its natural benefits, creating abundant opportunities to build meaningful cannabis brands.
That’s where 4042North comes in. We connect solid strategy with innovative ideas, captivating content with shareable social, deep data dives with dazzling design. Devising and deploying cannabis brand marketing that capitalizes on the opportunities sparked by change.
We look at the world with a wide lens and understand that every step in the cannabis marketing process is interrelated and interconnected.
Our approach focuses on how people live, share, and shop.
Our team packs a substantial punch across a wide array of marketing disciplines.
LOGO & BRAND IDENTITY
STYLE GUIDE & BRAND BOOK DEVELOPMENT
EXPERIENTIAL AND EVENTS
DIGITAL CHANNEL STRATEGY
DIGITAL / WEBSITE DEVELOPMENT
SOCIAL CAMPAIGN DEVELOPMENT
CONTENT STRATEGY & DEVELOPMENT
SPONSORSHIP AND EVENTS
RETAIL STORE & ENVIRONMENT DESIGN
CRM & CUSTOMER LOYALTY PROGRAMS
PARTNER, STRATEGY & ANALYTICS
PARTNER, CANNABIS PRACTICE LEAD
PARTNER, CLIENT SOLUTIONS
DIRECTOR, STRATEGY & OPERATIONS
PARTNER, CREATIVE STRATEGY
ACCOUNT PLANNING INTERN